ModaTerapia – what’s new: AntoCostaSette

If it were a movie it could be titled “Tartan obsession”. but it is a beautiful collection inspired by one of the oldest and most traditional fabrics, from the Scottish highlands and the director of the case is the designer Antonella Costantino.

ANTOCOSTASETTE is the brand she conceived and designed that distills within it her boundless love for Scotland grown through vacations and travels of careful research, a slight punk trend to which the tartan has always been a tool over the years and a strong sustainable soul. But let’s go in order, Antonella Costantino, who has always been attracted and passionate about fashion, began her collection based on a series of vintage garments and original fabrics purchased in the UK during her travels. Among these fabrics, the tartan fascinates and obsesses her to the point of pushing her to read up on its origins and discover that many of its variants are linked to particular clans that officially came into being only recently (from 8/4/1815 by decision of the Highland Society of London, founded in 1778), while the historical diffusion of the fabric has its roots in much more remote times and linked to the history of Scotland and its battles.

The fabric that we usually imagine in the making of kilts is reinterpreted by ANTOCOSTASETTE and translated into new declinations, some of which are also particularly unusual, such as the one that provides for the use in the production of enveloping kimonos in wool or silk. The result is a capsule collection made of jackets, pants, skirts (including, but not limited to, the kilt), shirts and knitwear. A complete look, contemporary, with a touch of subtle and intelligent irony. Among the most iconic items of the collection in addition to the aforementioned Kimono, there is an elegant tailcoat (synonymous with tailcoat) and a jacket-shirt unisex. The strength of the collection lies in being a melting pot of different souls, the traditional one linked to the fabric and the tartan motif that is also printed on shirts, t-shirts and fabrics used for the manufacture of garments, the more ironic and irreverent inspired by the punk tradition that takes shape in applications, pins, raw cut, embroidered badges, hand-decorated writings as slogans (NO PLASTIC is an example) and in an extremely modern communication of which the designer herself is partly testimonial, and finally the one linked to a strong sustainable soul.

The original fabrics come from Scotland and England, while the printed ones are all of Italian origin, like any other component that enters the short production chain that makes use of a famous Milanese workshop (+39 Manifatture, already active in the production of prestigious brands such as Giuliano Fujiwara, Emilio Pucci, Lucio Vanotti, Di Morabito, Blazé, Arthur Arbesser, Co-te and many others). The production made in Milan, carefully followed by the same designer originates a series of garments with perfect fit that balance the tailoring with a strong push avant garde. Antonella presents her collection both in showrooms for distribution and directly in her space in Via Maddalena, 1 in Milan, a small living room/atelier where her clients usually meet for tea and to try on the garments that are also available online. In this case, they are often unique pieces or made to order, limited editions and vintage items on which the designer intervenes with her creativity.

A particular anecdote linked to the brand also consists in the reinterpretation made by the designer of the traditional tale of the sailor and the mermaid (which are often printed on t-shirts and as allover fabrics and linings, together with the design of the little dog that is the brand’s logo) in an ecological key with the mermaid trapped and made unreachable by the sailor because of the sea full of plastic. On the website www.antocostasettemilano.com you can find a page dedicated to the topic, as well as view garments and subscribe to the newsletter.

The slow soul of ANTOCOSTASETTE also translates into the upcycling of vintage and in this regard the same designer has announced a prestigious collaboration with HUMANA VINTAGE, the brand of the humanitarian organization HUMANA People to People Italy that through the collection and sale of used clothing carries out development projects in the South of the world and contributes to environmental protection. 50 numbered and limited edition kilts will be personalized according to the ANTOCOSTASETTE style and will be unique items for the wardrobes of sustainability-conscious customers who do not intend to conform. The garments will be part of the FW 21/22 collection, but at the same time will be available on the brand’s website in a see now buy now logic from the first months of 2021.

ANTOCOSTASETTE is also present on Sustainable Brand Platform (sustainable.ideebrandplatform.com), the platform we have dealt with in a previous article and that allows different brands to measure with an algorithm (SBP Meter) created by Idee brand Platform its sustainability in a logic of transparency guaranteed by blockchain technology. (sustainable.ideebrandplatform.com/brand/18/Antocostasette%20Milano.html)

Definitely a brand to be followed in its evolutions, for a modern, but sophisticated audience looking for a traditional non-conformist elegance.

ModaTerapia – what’s new: AntoCostaSette

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